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May 7, 2020

Four AI applications you need to know

picture of artificial intelligence with ashok samal Artificial Intelligence. Once the stuff of sci-fi, now part of every innovative company’s roadmap. And trailblazing the most disruptive applications is the incredible Ashok Samal, AI Ambassador working at Microsoft. Earlier this year he treated Epicenter members to an AI masterclass. Couldn’t attend? Take a break from everything that has to do with Covid-19 and catch up on our pick of his insp...
May 12, 2020

How to future proof a huge corporation with a long history? Dive into our accelerator program with Posti, Finland’s 400-year old postal service company

The rise of e-commerce is forcing historical corporations to renew and innovate all over the world. This is also the case for Posti, the leading postal and logistics service company in Finland. Transforming from public service to e-commerce is not simple for a 400-year-old company employing 20 000 people. But renewal is essential, and Posti is taking resolute steps to transform together w...
Apr 22, 2020

B2B marketing and value-based communication

value-based communication Value-based communication has been at the core of marketing for a while now. What we have seen in past weeks however, is a shift in communication where value has become a "must have", not just a "nice to have". We're facing a new kind of reality where "buy, buy, buy" communication is no longer appropriate. This blog post aims to sort out what value-based communication is, and also hands on tip...
Apr 21, 2020

How rapid experimentation can help you survive and thrive in these challenging times

We truly live in interesting times. For fans of Nassim Taleb, it’s like we’re living through two of his books: the black swan and antifragile. Black swan events are unpredictable and unprecedented and shake the global economic machine to its core. Some could argue that the Coronavirus pandemic is exactly that. Being antifragile means that an organism actually gets stronger from stress. For exa...
Apr 16, 2020

Marketing Automation – give your marketing team superpowers

marketing automation with adnika All of us are experiencing a crisis. There are however, good ways to deal with this current situation. To have a curious mind and keep on learning is one of them. Also taking the opportunity to review your software and systems is both productive and good. Obviously, after the crisis is over, the world will have changed. The question comes down to; are you equipped for this change? You've pr...
Apr 7, 2020

The rise of robocalls

Robocalls, much like their name indicates, are phone calls made by robots. Rapid technological development over the recent years has enabled these calls utilising a computerised autodialer to become a popular tool for companies to reach their customers in a more efficient manner. But what makes a robocall specialised startup an interesting provider of modern telemarketing, questionnaire and po...
Apr 1, 2020

Communication in times of crisis

communication in times of crisis What is appropriate to communicate in times of crisis? The question keep popping up and many B2B marketers are today faced with the same challenge. Pretending like nothing has happened doesn't exactly seem like the way to go, but just shutting all marketing down doesn’t either. To get some clarity in this question, we have turned to some really good friends within the Epicenter community. B2B ...
Mar 27, 2020

How to do home video conference the right way

Video conferencing can be a lot trickier than one would initially think. It's more than just sitting down in front of your screen and talking, it's all about the light, the audio, and the background setting. But don't fear! Below are 7 excellent tips on how to really get it right, so that your information reaches the audience in the right way. Stay focused, stay creative and stay curious - ...
Mar 27, 2020

Why have we chosen to expand to Helsinki? – Q&A with Patrick Mesterton

Why does Epicenter exist? Why have we chosen to expand to Helsinki? Q&A with Patrick Mesterton. CEO and co-founder of Epicenter Friends, members, and future members of Epicenter often want to know about the bigger picture of Epicenter and particularly Epicenter’s expansion to Helsinki. So we pulled the very busy CEO and co-founder of Epicenter, Patrick Mesterton, aside on his latest ...
Mar 20, 2020

How to survive Corona as a startup

how to survive corona as a startup The outbreak of the Coronavirus has not exactly been good news for startup companies across the world. These are difficult times and the upcoming weeks and months will tell us more about which businesses will make it. Many startups find themselves in the midst of a defining moment and what they choose to do, or not do will have a huge impact on their future. Within the Epicenter community,...
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