Apr 18, 2024

Meet Flowfactory

From its humble beginnings in 2016 with three visionaries, this start-up has grown into a powerhouse of over 20 creative minds. Intrigued by their rise, we sat down with Frida Höök to explore their journey, milestones and why they chose Epicenter as their place to grow even further.


Flowfactory’s journey is a testament to innovation and the power of identifying market needs. Founded on the simple yet profound realisation that traditional coding methods were consuming excessive time and resources, the team recognised a need for a faster approach to building and deploying business applications.

This realization ignited the birth of Flowfactory, aiming to “shorten the cycle from idea to value”, simplifying digital transformation. Ready to revolutionize how businesses handle app development and digital creativity, let’s dive into Flowfactory’s story.


Flowfactory’s competitive edge lies in its unique approach to application development, customer-centric ethos and mastering balance between speed and flexibility. But most importantly, their commitment to customer success.

This steadfast dedication to making customers the “heroes in their fields” underpins Flowfactory’s strategic intent, driving not only customer satisfaction reflected in their retention rates, but also employee pride as well. “Retention is the ultimate proof that customers experience value over time”, Frida explains.

In connection to this, Frida elaborates on the most frequently asked question, which has led to a new program:

“Many customers understand that they need to become more efficient and use technology for better experiences for customers and employees, but are unsure of how to get started. There is so much going on out there and that can be overwhelming and slow down decision-making. To solve this dilemma we have recently developed a “Where2Start?” offering, to help customers understand how to get started in small steps towards their overall goals.”


Flowfactory’s journey has been marked by major milestones that have driven its growth and influence in the digital realm. Starting out with client-server architecture, the company has shifted gears towards cloud-based and web-based platforms, making it more accessible and scalable.

Yet, Flowfactory’s journey goes beyond tech upgrades; it all comes down to a crucial realization that “collaborative engagement between developers and users is the cornerstone of efficiency, quality, and value”, Frida explains.

This vision came to fruition in 2018 when Flowfactory became the go-to app for pricing and quoting at Siemens, spreading its tailored solutions across 17 countries and planning for more growth.

In 2019, Flowfactory expanded its influence by partnering with Region Stockholm, speeding up the creation of ultra-specialized apps and sparking innovation in the public sector.

The commitment to making app development accessible was furthered in 2022 with the launch of Flowfactory Academy, empowering non-programmers to become skilled developers in just weeks.

Looking ahead to 2024, Flowfactory is embracing AI integration, marking a new phase in its journey.



Region Stockholm



Moving over to innovation, Frida describes Flowfactory’s interpretation of the word:

“In a business context, innovation is the process of bringing about new ideas, services, processes, and business models that have a significant positive impact and value. For innovation to thrive, there must be an open, transparent, and safe environment. We believe that true innovation happens when different views and competencies with a common goal align.”

By democratising the process of ideation and digitalisation, Flowfactory empowers individuals from different backgrounds to actively participate in driving organisational change – showcasing how they are at the very core of innovation. “We make it possible for business and IT to join forces and put users in the centre of the development”, Frida explains.­

Thanks to Flowfactory’s streamlined development process that prioritises simplicity and speed, “creativity is unleashed and the organisation gains bravery to test and realize many more application ideas and push digital transformation.”



Question is, how does the Flowfactory journey align with the innovation trends? Frida summarizes it in six clear actions:

  • Low-code movement: The need for increased accessibility to advanced workflow automation underpin the low-code movement.
  • Rapid automation: Companies need to create frictionless business processes easily and rapidly, and change them on the fly.
  • Developer scarcity: The workforce lacks qualified candidates. Low-code fills this gap in the market.
  • Integrations hurdles: Internal apps involve many cloud integrations. Low-code can support these connections, enabling users to link event-driven workflows visually.
  • Democratization of AI: AI empowers analytics and business intelligence projects, yet machine learning is difficult to implement. Low-code is abstracting this complexity.
  • Reuse and externalize: Newer low-code platforms are better designed to expose data and services.



Looking ahead, Frida explains how Flowfactory is on a mission to make digital know-how accessible to all, sparking creativity and driving change in the business world.

With a laser focus on the Swedish market, they’re gearing up to support both public and private sectors with tailor-made business apps.

Frida shares: “There are a lot happening in Flowfactory right now. During spring the platform will be upgraded with a new user portal, providing comprehensive application life cycle management. We are super thrilled about this upgrade and are more than happy to share more about it shortly.”



Before parting ways with Frida to let her dive back into her workday, we had to ask about their choice of Epicenter.

“Flowfactory and Epicenter is the perfect match in all aspects. Firstly, we both meet at the core of tech and are both enablers for innovation in our fields – “where creativity meets possibility”. As a tech scale-up, Epicenter is the perfect hub for us with its unique network and extraordinary setup of inspiration and activities. Also, Epicenter enables us to scale our office premises as we grow, in a very flexible and cost-effective way. Today we have the perfect balance – the feeling of having “our own office” and at the same time being part of something bigger”, Frida explains.

Thank you for sharing Flowfactory’s story, Frida!


Get in touch: Connect with Frida from Flowfactory

Learn more


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