Curious about what is going on at Epicenter Stockholm, House of Digital Innovation? Then you have come to the right place. In the Epicenter Stockholm blog you will get the chance to meet the Epicenter community, get knowledge from the digital field and read success stories. Enjoy your read.
No matter what services or products you sell, you have probably been affected by the current economic consequences of the Covid-19 pandemic. One way or the other. The question “how to make it to the other side” is a very hot topic and talked about in several different forums. There are many aspects of what a business should do to adapt to this new landscape. Adjusting pricing strategies is one...
Value-based communication has been at the core of marketing for a while now. What we have seen in past weeks however, is a shift in communication where value has become a "must have", not just a "nice to have". We're facing a new kind of reality where "buy, buy, buy" communication is no longer appropriate. This blog post aims to sort out what value-based communication is, and also hands on tip...
We truly live in interesting times. For fans of Nassim Taleb, it’s like we’re living through two of his books: the black swan and antifragile. Black swan events are unpredictable and unprecedented and shake the global economic machine to its core. Some could argue that the Coronavirus pandemic is exactly that. Being antifragile means that an organism actually gets stronger from stress. For exa...
All of us are experiencing a crisis. There are however, good ways to deal with this current situation. To have a curious mind and keep on learning is one of them. Also taking the opportunity to review your software and systems is both productive and good. Obviously, after the crisis is over, the world will have changed. The question comes down to; are you equipped for this change?
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Did you know that one of the largest news platforms in Sweden is translating news from Swedish to Arabic? The site is called Aktarr and reaches over 300,000 Arabic-speaking people in Sweden every month. Not only are Aktarr members of Epicenter, they have also come to play an important role in creating an inclusive society in Sweden. In Corona times however, Aktarr’s work has reached a whole n...
What is appropriate to communicate in times of crisis? The question keep popping up and many B2B marketers are today faced with the same challenge. Pretending like nothing has happened doesn't exactly seem like the way to go, but just shutting all marketing down doesn’t either. To get some clarity in this question, we have turned to some really good friends within the Epicenter community. B2B ...
