Apr 29, 2021

Brand suitability can increase the effect of advertising by 750%!

The argument for behavioral advertising is that you as an advertiser can reach the target audience at all times. Regardless of what kind of article or website the person visits when the ad is displayed. With contextual advertising in Kobler, no personal data is collected, ads are displayed here based solely on the content of the article where the ad is displayed. What really works best? ...
Apr 6, 2021

Making better business decisions with big data!

Data is a valuable resource that all businesses must tap into. What was once a seemingly abstract concept used only in software development textbooks has now become a sort of secondary currency in the world of business. Every interaction, communication with the client, service package, strategy, business plan, etc. add up to important data for analysis. Sannsyn is a global leader in Data En...
Mar 9, 2021

How can I improve my LinkedIn profile?

Should I post something to my LinkedIn profile every day? Do I add people I have never met? And should I accept invitations from people I don't really know? One of Scandinavia's leading experts on LinkedIn profiles, Christoffer Bertilsson, hosted a webinar about how to improve your LinkedIn profile at our Epicenter Digital platform. Through the webinar he came up with some really interestin...
Aug 17, 2020

IP for startups – what does an investor look for when it comes to your IP rights?

Protection of intellectual properties (IP) such as your patents, brands and designs can be strategically crucial not only for large corporates. It might hide large values also for startup and scale-up companies. Studies find that small and medium sized companies with IP protection programs has a 20% better chance to succeed with their growth plans, compared to equal sized companies without IP ...
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