Apr 29, 2021

Brand suitability can increase the effect of advertising by 750%!

The argument for behavioral advertising is that you as an advertiser can reach the target audience at all times. Regardless of what kind of article or website the person visits when the ad is displayed. With contextual advertising in Kobler, no personal data is collected, ads are displayed here based solely on the content of the article where the ad is displayed. What really works best? ...
Apr 6, 2021

Making better business decisions with big data!

Data is a valuable resource that all businesses must tap into. What was once a seemingly abstract concept used only in software development textbooks has now become a sort of secondary currency in the world of business. Every interaction, communication with the client, service package, strategy, business plan, etc. add up to important data for analysis. Sannsyn is a global leader in Data En...
Mar 1, 2021

Don’t change your workplace strategy without listening to your employees!

The covid 19 pandemic has been a door opener for new, digital mindsets and a rapid game changer for the way employers and employees think about work situations. Amongst the largest corporations we find that many has already started to change strategies around the way we work. The most important topic to consider once we implement and change strategies, is to be critical to the reason why we ch...
Mar 9, 2021

How can I improve my LinkedIn profile?

Should I post something to my LinkedIn profile every day? Do I add people I have never met? And should I accept invitations from people I don't really know? One of Scandinavia's leading experts on LinkedIn profiles, Christoffer Bertilsson, hosted a webinar about how to improve your LinkedIn profile at our Epicenter Digital platform. Through the webinar he came up with some really interestin...
Nov 5, 2020

The future of work

We are living in extraordinary times. The way we live, work and do business is being disrupted. Working from home has proven itself to be efficient. BUT – does that really mean that employees want to spend all of their working life at home? Let’s find out! We asked 200 of our members within our tech savvy business environment around the topic of the future of work. Now that a majority ha...
Aug 17, 2020

Building the (AI) Future of Legal Work

AI, deep learning in particular, has been a hot topic over the past few years. This technology has been transforming entire industries with its ability to recognize hidden patterns in troves of unstructured data and to make accurate decisions based on the learned patterns and commonalities. Today, it is impossible to imagine a marketplace not using deep learning to match the user’s preferences...
Aug 17, 2020

IP for startups – what does an investor look for when it comes to your IP rights?

Protection of intellectual properties (IP) such as your patents, brands and designs can be strategically crucial not only for large corporates. It might hide large values also for startup and scale-up companies. Studies find that small and medium sized companies with IP protection programs has a 20% better chance to succeed with their growth plans, compared to equal sized companies without IP ...
Jun 16, 2020

Revealed: the secrets of successful virtual events

picture of fia nordin producing virtual events in the epicenter studio Just two weeks after COVID-19 turned conference spaces the world over into ghost-towns, Epicenter Studio was welcoming delegates across the globe to hugely engaging digital events, live-streamed from the heart of Stockholm. Our own Head of Brand Experience Fia Nordin reveals how it’s done – and what digital events can do for you. As anyone who’s ever run a Zoom presentation will confirm, ca...
Jun 15, 2020

How to build customer relationships with Robbie Kellman Baxter

The Membership Economy - Fireside chat with Robbie Kellman Baxter Want to take your customer relationships to the next level? We had the pleasure to meet with Robbie Kellman Baxter to get some insight on how to make this happen. Keynote speaker as well as sought-after writer, Robbie’s CV is quite impressive having worked with industry leaders such as Netflix, Oracle, eBay and Electronic arts. As the author of The Membership Economy: Find Your Superusers,...
Jun 4, 2020

Creating a tool for saving money on procurement, is so smart you should automatically get a price!

At least that's our opinion. And even though winning the national VEXT program was no automatic process for our members at Ignite Procurement, we are happy to congratulate them with the award that was announced today, Thursday 4th June 2020. We had a chat with their CEO and Co-Founder Sigbjørn Nome, after the announcement was made. The jury of the VEXT program getting ready to interview th...
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