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Jun 15, 2020

How to build customer relationships with Robbie Kellman Baxter

The Membership Economy - Fireside chat with Robbie Kellman Baxter Want to take your customer relationships to the next level? We had the pleasure to meet with Robbie Kellman Baxter to get some insight on how to make this happen. Keynote speaker as well as sought-after writer, Robbie’s CV is quite impressive having worked with industry leaders such as Netflix, Oracle, eBay and Electronic arts. As the author of The Membership Economy: Find Your Superusers,...
Jun 4, 2020

Creating a tool for saving money on procurement, is so smart you should automatically get a price!

At least that's our opinion. And even though winning the national VEXT program was no automatic process for our members at Ignite Procurement, we are happy to congratulate them with the award that was announced today, Thursday 4th June 2020. We had a chat with their CEO and Co-Founder Sigbjørn Nome, after the announcement was made. The jury of the VEXT program getting ready to interview th...
Jun 2, 2020

Innovation bootcamp with Navin Thukkaram

innovation bootcamp with navin thukkaram For this week’s blog post, we had the pleasure of meeting with quite a special person. Not only is he a successful speaker having keynoted events at companies such as Google and Microsoft. He’s also generated $3 billion in exits and sold one of his companies to Yahoo for 50 million dollars (!!). To put this in perspective, that’s the most expensive app purchase Yahoo ever made. We’re of course...
May 7, 2020

Four AI applications you need to know

picture of artificial intelligence with ashok samal Artificial Intelligence. Once the stuff of sci-fi, now part of every innovative company’s roadmap. And trailblazing the most disruptive applications is the incredible Ashok Samal, AI Ambassador working at Microsoft. Earlier this year he treated Epicenter members to an AI masterclass. Couldn’t attend? Take a break from everything that has to do with Covid-19 and catch up on our pick of his insp...
Apr 27, 2020

How can I improve my LinkedIn profile?

Should I post something to my LinkedIn profile every day? Do I add people I have never met? And should I accept invitations from people I don't really know? One of Scandinavia's leading experts on LinkedIn profiles, Christoffer Bertilsson, hosted a webinar about how to improve your LinkedIn profile at our Epicenter Digital platform. Through the webinar he came up with some really interestin...
Apr 22, 2020

B2B marketing and value-based communication

value-based communication Value-based communication has been at the core of marketing for a while now. What we have seen in past weeks however, is a shift in communication where value has become a "must have", not just a "nice to have". We're facing a new kind of reality where "buy, buy, buy" communication is no longer appropriate. This blog post aims to sort out what value-based communication is, and also hands on tip...
Apr 21, 2020

How rapid experimentation can help you survive and thrive in these challenging times

We truly live in interesting times. For fans of Nassim Taleb, it’s like we’re living through two of his books: the black swan and antifragile. Black swan events are unpredictable and unprecedented and shake the global economic machine to its core. Some could argue that the Coronavirus pandemic is exactly that. Being antifragile means that an organism actually gets stronger from stress. For exa...
Apr 16, 2020

Marketing Automation – give your marketing team superpowers

marketing automation with adnika All of us are experiencing a crisis. There are however, good ways to deal with this current situation. To have a curious mind and keep on learning is one of them. Also taking the opportunity to review your software and systems is both productive and good. Obviously, after the crisis is over, the world will have changed. The question comes down to; are you equipped for this change? You've pr...
Apr 5, 2020

Communication in times of crisis

What is appropriate to communicate in times of crisis? The question keeps popping up and many B2B marketers are today faced with the same challenge. Pretending like nothing has happened doesn’t exactly seem like the way to go, but just shutting all marketing down doesn’t either. To get some clarity in this question, we have turned to some really good friends within the Epicenter community. B2B...
Apr 5, 2020

Six tips to succeed with virtual meetings

Covid 19 specific communication Do you ever mute your microphone and secretly read your mail during Skype meetings? Are you one of those who wait as long as possible, hoping some of the other participants will say something when a question is asked? Communication trainer Hanne Lindbæk from Ergo;Ego shares six tips to break old habits and succeed with virtual meetings. 1. GET INVOLVED! Hanne's first advice is to be invo...
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