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Jun 15, 2020

How to build customer relationships with Robbie Kellman Baxter

The Membership Economy - Fireside chat with Robbie Kellman Baxter Want to take your customer relationships to the next level? We had the pleasure to meet with Robbie Kellman Baxter to get some insight on how to make this happen. Keynote speaker as well as sought-after writer, Robbie’s CV is quite impressive having worked with industry leaders such as Netflix, Oracle, eBay and Electronic arts. As the author of The Membership Economy: Find Your Superusers,...
May 7, 2020

Four AI applications you need to know

picture of artificial intelligence with ashok samal Artificial Intelligence. Once the stuff of sci-fi, now part of every innovative company’s roadmap. And trailblazing the most disruptive applications is the incredible Ashok Samal, AI Ambassador working at Microsoft. Earlier this year he treated Epicenter members to an AI masterclass. Couldn’t attend? Take a break from everything that has to do with Covid-19 and catch up on our pick of his insp...
Apr 22, 2020

B2B marketing and value-based communication

value-based communication Value-based communication has been at the core of marketing for a while now. What we have seen in past weeks however, is a shift in communication where value has become a "must have", not just a "nice to have". We're facing a new kind of reality where "buy, buy, buy" communication is no longer appropriate. This blog post aims to sort out what value-based communication is, and also hands on tip...
Apr 16, 2020

Marketing Automation – give your marketing team superpowers

marketing automation with adnika All of us are experiencing a crisis. There are however, good ways to deal with this current situation. To have a curious mind and keep on learning is one of them. Also taking the opportunity to review your software and systems is both productive and good. Obviously, after the crisis is over, the world will have changed. The question comes down to; are you equipped for this change? You've pr...
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