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Value-based communication has been at the core of marketing for a while now. What we have seen in past weeks however, is a shift in communication where value has become a "must have", not just a "nice to have". We're facing a new kind of reality where "buy, buy, buy" communication is no longer appropriate. This blog post aims to sort out what value-based communication is, and also hands on tip...

We truly live in interesting times. For fans of Nassim Taleb, it’s like we’re living through two of his books: the black swan and antifragile. Black swan events are unpredictable and unprecedented and shake the global economic machine to its core. Some could argue that the Coronavirus pandemic is exactly that. Being antifragile means that an organism actually gets stronger from stress. For exa...

All of us are experiencing a crisis. There are however, good ways to deal with this current situation. To have a curious mind and keep on learning is one of them. Also taking the opportunity to review your software and systems is both productive and good. Obviously, after the crisis is over, the world will have changed. The question comes down to; are you equipped for this change? You've pr...

What is appropriate to communicate in times of crisis? The question keeps popping up and many B2B marketers are today faced with the same challenge. Pretending like nothing has happened doesn’t exactly seem like the way to go, but just shutting all marketing down doesn’t either. To get some clarity in this question, we have turned to some really good friends within the Epicenter community. B2B...

Do you ever mute your microphone and secretly read your mail during Skype meetings? Are you one of those who wait as long as possible, hoping some of the other participants will say something when a question is asked? Communication trainer Hanne Lindbæk from Ergo;Ego shares six tips to break old habits and succeed with virtual meetings. 1. GET INVOLVED! Hanne's first advice is to be invo...

The outbreak of the Coronavirus has not exactly been good news for startup companies across the world. These are difficult times and the upcoming weeks and months will tell us more about which businesses will make it. Many startups find themselves in the midst of a defining moment and what they choose to do, or not do will have a huge impact on their future. Within the Epicenter community, ...

Starting a business is hard work. Scaling a business on the other hand, is really hard work. Statistics show that only 3 out of 10 startups are in business after five years. Why is it so few that survive their own business model, and what does it really take to scale a business? Many startups would agree that the answer is capital. It would probably help solve many short term pains. Ho...