After nearly two years of disruption, the global fashion industry is starting to recover slowly. Companies are adapting to new consumer priorities, and digital is providing a nexus for growth. 

Still, the industry faces significant challenges in supply-chain disruption, patchy demand, and persistent pressure on the bottom line. With the majority of companies struggling to turn a profit, growth will be a key priority in the year ahead.

However, the main challenge that seems to face the industry as the digital revolution has struck for a while now is inclusivity: clothes and makeup suited for different body types, races, and gender identities.

The future of customer experience in fashion supported by data collection

Treedy’s offers retailers a unique solution with their 3D scanning tool. In only a fraction of a second, their body scan models a digital twin of a person with the exact measurements of their body – without having to undress. With this tool, Treedy’s can collect precise body data making it possible to advise their partner brands on clothing cuts and sizes best suited to the physical needs of their customers. In the end, this enables them to tell their customers what cuts and fits will sell the best. 

“This is not only unprecedented for customers’ experience and retailers’ logistic efficiency, but will, in the long run, be a real game-changer for buying habits, clothing production, and the Global Fashion Ecosystem,” says Cindy. 

A physical-based technology adapting to the needs of digital retailers

Even in the digital world of today, around 80% of shopping is still done in physical stores, making the presence of your physical customers an important part still. However, the way we approach consumers and the expectations they have when shopping has completely shifted. To accommodate this shift in consumer behavior, Treedy’s is soon launching a self-scanning mobile application that uses sensors of 3D smartphones to also respond to the needs of 100% digital retailers and shoppers. 

Delivering a unique product with precision and privacy 

The strength and uniqueness of their products lie in the ability to digitize consumers with the highest precision, without the need to undress and thereby preserve their privacy. To consumers, their Digital Twin becomes a shopping partner that allows them to buy without trying and without being deceived, in stores and online.

“It is not only avant-garde but also revolutionary for customers to get instantaneously their digital twin (avatar) and very precise measurements. We’re talking about real innovation, customers are amazed by the user-friendliness and ingenuity of our solution. The fact that we offer scanning with no need to undress, gives Treedy’s an average adoption rate that is 12x higher than the market.” adds Cindy. 

Towards a more inclusive way of shopping

The biggest impact for retailers however lies in increasing better revenue margins by reducing customer returns and better inventory management. By allowing consumers to create a digital twin they also solve the eternal problem of finding the right size, both for online and real-life shopping. Ultimately this leads to more correct purchases and less returns which has a strong positive impact on retailers’ financials but also their sustainability footprint. 

The body scan also allows retailers to store a new type of customer data that can help them to identify what sizes to keep in stock or what sizes to bring forward when new seasons enter. Cindy shares her enthusiasm as huge opportunities for collaboration are present for the company. “Sports is an industry undeniably demanding digitalized morphologies. Brands and sports centers are massively asking for such an advanced service for their clients. Follow-up of body morphologies, video-on-demand, we can get quite creative here also!” 

Joining a community in a strategic location 

Treedy’s are members at Epicenter Store, the first experimental hub for retailers. They chose Epicenter Store as their workspace because of an exciting retail environment in the heart of the Nordics that provides network and support on levels that are needed when entering a new market or launching a new business or product. 

“It is a place of inspiration for us. Both Treedy’s and Epicenter have the same vision of innovating with impact and being changemakers. We really love that Epicenter is dedicated to providing a community and learning platform, a meeting arena for accelerating growth.” concluded Cindy. 

If you are interested in trying their technology at Epicenter Store (Regeringsgatan 61), reach out to cindy@treedys.com to schedule an appointment.