The COVID-19 crisis means that there is no better time for recruiters and businesses to engage with audiences on social media platforms. It’s estimated that we’re spending 20% more time on apps during lockdown, and social media use has increased by 30%. Recruiting through Social Media requires very little effort from your employees but provides a wealth of potential referrals for your HR and recruitment teams. But how can you use both organic and paid social media to your advantage during these troubling times and attract the best talent for when you’re ready to hire?
We were excited to welcome the Head of Social at Digital Opptur, Arne Holsen to our digital platform for a Virtual Event where he guided us through the latest trends and showcased real-life examples of how we can attract desirable candidates through social media. With everything from the power of targeting in social media, to why online presence matters and why you may find your candidate on Snapchat, not on Linkedin. What is social recruiting and does it really work?