For startups and emerging companies, it’s becoming as important as ever to have a clear IP strategy in place, one that is aligned with their organization’s unique business strategy and needs. How do you approach IP strategically to strengthen competitive advantage and create value over time? Why should you secure IP rights like trademarks, design rights, and patents and how do you do it? This seminar is a practical approach to IP strategy for starting and emerging companies – where to start and what to focus on.
