Scaleup
March 24, 2026
Brand in the Age of AI — Why Tech Is Not the (Single) Answer
Johan Kaij, founder of Circel and retail strategist with 20+ years in the field, makes a case that the best retail experiences have little to do with technology — and everything to do with what you sell, how easy you are to find, and the experience you create. AI belongs in the picture. Just not at the centre of it.