february, 2022

16feb12:0013:00The Why & How of Influencer Marketing


Event Details

How do you run a successful campaign?

Influencer marketing is no longer a ”nice-to-have” but a ”must-have” for every brand that wants to stay relevant on today’s market. But why is influencer marketing such an effective marketing channel and how do you run a successful campaign for your business?

This Master Class is powered by Epicenter members Massfluencer. The class aims to give representatives from large as well as smaller companies, and regardless of your previous experience working with the channel, an introduction into the field of influencer marketing and hands-on advice on how to work with influencers to strengthen your brand.


After this session, we hope that you have gained knowledge of:

  • Why you should work with influencer marketing
  • The common mistakes businesses make with this marketing channel
  • What you should look for in an influencer
  • Things to keep in mind when running an influencer marketing campaign
  • How to follow-up on and optimize your influencer marketing campaigns using data
  • Influencer marketing trend predictions for 2022


About the speakers:

Massfluencer is one of the world’s most advanced full-service influencer marketing platforms, helping clients across all continents to scale up their influencer marketing investments on Instagram, TikTok, Youtube and Twitch. With access to data on every single influencer in the world, Massfluencer always matches brands with the right influencers. Massfluencer has worked with everything from fledgling startups to Fortune 500 companies including Arla, Xiaomi, LYKO and Philips.

Greta McDonough is Campaign Manager at Massfluencer, and with a multilingual background she is our assigned coordinator of all international campaigns. Having done campaigns in Italy, Romania, Turkey and Saudi Arabia to mention a few, she is the expert on influencer marketing on a global scale and knows how to avoid the biggest pitfalls of the channels.

Elin Ruland is Massfluencer’s Business Development Manager, and she continuously works to streamline the campaign process and find new ways to leverage data to optimize the campaigns. She is our go-to-person for everything from proofreading an email to creating an annual report for our biggest clients.


(Wednesday) 12:00 - 13:00


Technium, Epicenter Stockholm

Mäster Samuelsgatan 36


Epicenter Stockholm Mäster Samuelsgatan 36

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