october, 2020

07oct12:0013:00Event OverThe shift of B2B marketing - How to make a narrow market work

sofia vinsa from social view


Event Details

Never before has good communication, against the right audience with a perfect timing been more crucial in times of change. Purchase decisions within B2B sometimes takes years and that has made it hard and challenging for companies to have a long term confidence in the advertising funnel when not having a direct output in leads.

The alignment between sales & marketing when it comes to B2B marketing are thereby key to success within lead generated marketing and attribution is a must to connect the dots. This means, B2B companies need to collect the data and make decisions based on different objectives in their media mix.
We hope to inspire you with some great hands-on insights on how to plan the best and avoid the most common mistakes in social media marketing.

Hope you’re able to join us! Make sure to rsvp below.

Who is this event for?
● Digital strategists
● CMO´s
● CEO´s
● COO´s
● Decisions makers in marketing

Focus areas of the event
● Lead generation marketing in a data driven era
● Platform comparison
● Campaign planning (budgeting, target audiences and content)
● Evaluation & attribution models

Meet the speaker

Sofia Vinsa – Head of Partnerships & Strategy at SocialView Agency
Sofia works as a Digital Strategist at the digital marketing agency SocialView, specialized in growth focused customer journeys in social media. Sofia operates as Head of Partnerships & Strategy, where she is responsible for the companies key clients such as Epicenter and their social media marketing. Her experience cover Nordic and global companies in both among industries such as retail, e-commerce, franchise, finance, saas and IT, to name a few.

Short info about the SocialView:

SocialView – A digital marketing agency passionate about social media.
SocialView was founded with the ambition to make digital investments profitable and company’s core for growth. Through our expertise in marketing science, creativity and data excellence we have become one of the leading digital marketing agencies with our heart in social media providing customer journeys including strategic work, data-based creatives and paid media.


(Wednesday) 12:00 - 13:00


Technium, Epicenter Stockholm

Mäster Samuelsgatan 36

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