june, 2019

12jun12:0013:00Event OverSpotify from the inside - Fireside chat with Jonas Lejionhufvud and Sven Carlsson


Event Details

Join us and listen to the untold story of how Spotify became rulers of the world through the one and only thing that unites us all – Music!

Spotify has not only saved the record companies from the online pirates. They have made Apple update their business model and above all, changed the entire music industry. Let’s just say – they have made an impact.

The founders Daniel Ek and Martin Lorentzon have not only taken the company from Rågsved to the rest of the world. It seems like they have experienced more drama than the most of us… Secret deals, resistance from Steve Jobs himself and a bunch of other intrigues was their reality as Spotify grew bigger.

After around 70 interviews, reading several secret documents and with years of experience as economy journalists, Jonas Lejionhufvud and Sven Carlsson turned this amazing story into a book –  revealing all of the untold stories behind Spotify. And guess what! The authors are coming to Epicenter to tell us all about it!

Don’t forget to sign up to this Fireside chat, can’t wait to see your there!


(Wednesday) 12:00 - 13:00


Revelation Space, Epicenter Stockholm

Mäster Samuelsgatan 36


Epicenter Stockholm Mäster Samuelsgatan 36

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Speakers for this event

  • Sven Carlsson and Jonas Leijonhufvud

    Sven Carlsson and Jonas Leijonhufvud

    Authors of Spotify Untold

    Sven Carlsson (b. 1986) is a tech reporter at the Swedish business publication Dagens Industri, where he covers companies such as Spotify and Uber. He has a master’s from Columbia School of Journalism and previously worked at Svenska Dagbladet, AFP and Swedish Public Radio. Jonas Leijonhufvud (b . 1974) has covered business since 1998. He interviewed Jeff Bezos in 2000 and founder Martin Lorentzon in 2008, when Spotify had just launched. He has a degree in Media Arts from University of Arizona and is Sven's colleague at Dagens Industri.

    Authors of Spotify Untold