A panel discussion to discover how can your employees’ personal brand be a secret weapon in your company’s success.

This event is an opportunity to welcome industry thought-leaders and change-makers, members of Epicenter, entrepreneurs, marketers & communicators, on stage. They will share knowledge and perspectives from the organizations they’ve worked with, people they’ve learned from, and industries they’ve collaborated with.

45 minutes discussion around the following questions:

• What makes it relevant for us as organizations to connect with our personal brands, either through our employees or through the founders themselves?
• How can your organization’s brand be limited or on the more extreme damaged by your employees’ personal brand?
• Taking the example of social media & recent movies/shows around Personal Branding – what does it mean to build a personal brand and what are the pitfalls when it comes to building your own personal brand?

About the speakers

Per Söderström is a happy member of Epicenter for five years. Specializing in digital health care, extremely curious business developer and futurist, Per is eager to make the future come sooner. Educated at Stockholm School of Economics, most of Per’s projects have involved communication in one way or another – be it as a brand developer, creating product placements in James Bond 007 movies, or member of the board in different industries.

Kristine Lium has a background in Economy, Strategic Management, Law, and is now a gone entrepreneur and creative business owner. After working in the agency world for almost 15 years, connecting brands and customers through engagement and channel freedom, she founded the Concept & Design agency, Pimm, together with her former collaborator and friend, Cira Wikström. Throughout all projects, the focus has always been on converting activities into business. Combining the attractiveness of a great concept with a well-designed solution that contributes to generating business growth and sales achievement. 

Greta McDonough is the Campaign Manager at Massfluencer, and with a multilingual background, she is the assigned coordinator of all international campaigns. Having done campaigns in Italy, Romania, Turkey, and Saudi Arabia to mention a few, she is an expert on influencer marketing on a global scale and knows how to avoid the biggest pitfalls of the channels.