Today, many companies are demanding faster and increased profitability. This was in the wake of inflation, limited access to resources, and unrest in Europe.

Many have already adjusted their prices and are thinking about the next step, others are currently thinking about how a price adjustment could affect growth, turnover, and profitability.

Working only with growth is often no longer enough. Does it feel relevant? Welcome to a seminar with Helge Gjerstad, who has experience in the pricing and business intelligence field since 1996.

During the lecture, you will get an insight into:

• What will be the effects of a price increase
• How you can develop your own sales and profitability by starting from the customers’ willingness to pay
• Which pricing methods are most effective for you and your business
• Common pricing mistakes and how to avoid them
• Q&A with real-life examples

About Helge Gjerstad

Helge Gjerstad is a certified business intelligence analyst and has worked in the competitive business intelligence industry since 1996 when he joined Reuters News Agency. He has also worked as a country manager at Factiva, and as CEO for competitive and business intelligence companies internationally.

Since 2017, Helge has been responsible for Atenga Insight’s operations in the Nordics, focused on what drives the customer’s willingness to pay and to increase customers’ sales and profitability with the proper pricing.