In a world full of buzzwords and business trends it’s easy to get lost. At the end of the day and what it all comes down to is that every business starts with a transaction. But how can you increase the amount of transactions and at the same time lower the threshold for getting the transactions through? The simple answer is spelled smart interactive campaign formats for conversion and leads. We met up with Epicenter members Lovisa Wachtmeister Bååth and Cecilia Johansson working at Adoveo – the SaaS platform equipped with exactly those features, to learn more about their company and their best practices when it comes to bridging the gap between knowledge and conversions. 

First and foremost, how do you work with innovation?

“We are agile and quick in testing new services and together with our clients breaking new grounds. We create the possibility for cross collabs between different industries such as FMCG, RETAIL, Non-profit & Online. We are the link between innovation and concrete results!”, Lovisa explains.

So how are you changing the world of sales driven campaigns?

““With our interactive campaigns where consumers can quickly engage and quickly make a purchase with Swish and within seconds from that you see the ad to receive a digital coupon that you can use in several retailer chains. Further, we offer the ”new gold”; GDPR safe DATA & Transparency.”, Cecilia says. ”, Cecilia says. 

Cecilia continues with explaining the main target group for Adoveo at the moment, and what their looking for in terms of partners at the moment: 

“We work mainly with FMCG, Retail, Charity, and E-commerce. The idea is to make the engagement of your branding higher with different competitions and interactive campaign solutions that drives traffic to either retail or online shopping. We are an open book for new opportunities and we have an excellent team. That’s also one of the main reasons why we chose Epicenter as our home base; the creative environment and the experience and innovation of all people within it.”

Want to know more?

Learn more about Adoveo here and make sure to connect with CEO Lovisa Wachtmeister Bååth and Chief Commercial Officer Cecilia Johansson through LinkedIn. 

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