May 18, 2021

How Gelato is fueling entrepreneurs and creators in the global eCommerce surge

Gelato is a software company that today represents the world’s largest network of printers and logistics options. Its platform enables eCommerce entrepreneurs and creators to produce and deliver customized products such as clothing, wall art, and books to customers anywhere through a network of more than 100 local production partners in 32 countries including Brazil, Russia, India, and China.

Elena Bladh, VP of Engineering at Gelato in Stockholm shares some details about how Gelato can add value to your business by letting you access product fulfillment, a reliable billing service, efficient data storage, automated customer service, and much more.

‘’Gelato’s mission is to empower global eCommerce and the creator economy to serve any customer overnight with any customized product. We own no physical assets, instead, we have built a cloud-based platform that enables eCommerce entrepreneurs and creators to produce and deliver custom products where and when they need them.

Because the products are made on-demand and closer to where they are delivered, shipping is faster and waste and carbon emissions are reduced, while also removing the seller’s need to manage inventory or cross-border shipping. It’s faster, smarter, and greener,’’ says Elena.

‘”Our customers are both global enterprises and small businesses. Where we see the biggest growth is in the creator economy and among the millions of e-commerce entrepreneurs that we can support as they scale their businesses in new markets,’’ explains Elena.

Why Gelato and why nowadays?

Thanks to e-commerce platforms like Shopify, WooCommerce, and Etsy, anyone can launch an online business overnight. Companies like Klarna help solve the issue of payment solutions, and Gelato fills the “white space” for the actual production and distribution of physical products so that the sellers can reach any customer, anywhere in a cost-effective, fast, and sustainable way.

Elena explains how Gelato can help support global economic growth: ‘’The past year has demonstrated the power of local production and distribution to ensure a resilient, reliable supply chain that empowers local businesses and communities. The Gelato platform helps enable anyone on the planet to share their creativity in a seamless and more eco-friendly way and scale their eCommerce business,” she explains.

Over the years the company has also worked closely with different customers to develop new technology and stay ahead of the curve.

‘’We obsess over our customers, learn from others, and we do not own any assets, which enables us to move fast. Our customers are what brought us to dance, and they will continue to empower us to innovate moving forward. By connecting to our fulfillment and distribution partners, we learn from their experience and adopt the solutions for the platform that brings the best customer experience on a global scale,’’ says Elena.

Partnerships that fuel growth and innovation

Gelato is always in the search of partners, solutions, and services that can bring additional value to their customers. ‘’By partnering with service providers such as Shutterstock, we are not just delivering a better user experience on our platform, but helping our partners reach new customers and evolve their technology. As we are expanding our network, we are also looking to find new production partners around the world.’’ says Elena.

Elena also explains why they decided to choose Epicenter as their home base: ‘’Epicenter offers what we were looking for – a well-established hub for new, innovative, and forward-leaning companies with an interesting mix of members. In addition, it is in a good location, offers a high service level and a nice and friendly atmosphere.’’

Learn more about the Gelato platform https://www.gelato.com/so you can make an informed decision about using cloud-based services.Follow the company on Linkedin, Facebook, and Instagram @gelatoconnects. 

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