Epicenter Stockholm Blog

What is appropriate to communicate in times of crisis? The question keep popping up and many B2B marketers are today faced with the same challenge. Pretending like nothing has happened doesn't exactly seem like the way to go, but just shutting all marketing down doesn’t either. To get some clarity in this question, we have turned to some really good friends within the Epicenter community. B2B ...

When a crisis hits there’s no such thing as business as usual. Focus and priorities across society changes, and the market landscape becomes reliable on both individuals and companies will to do good. In these situations, it’s up to each and every company to quickly adapt to the new situation. As a response to the spread of the Coronavirus, some businesses have really proven how flexible and a...

Why is change so stressful? And why do a million people working here in Sweden feel uncomfortable at work? In her recent lunchtime masterclass at Epicenter Stockholm, renowned business writer and speaker Karin Zingmark explained how it all comes down to trust – or a lack of. In these very unique times, when the entire working environment changed just over night – this is more relevant than eve...

For this article, we’ve talked to some of the brilliant Epicenter members and friends to get a better picture of the situation in their respective industry. Future scenarios, current status, as well as tips on how to move forward will be touched upon. For example cryptocurrencies drops of over 50 % and an increased need for digital tools in the real estate industry. What’s happening within ...

The outbreak of the Coronavirus has not exactly been good news for startup companies across the world. These are difficult times and the upcoming weeks and months will tell us more about which businesses will make it. Many startups find themselves in the midst of a defining moment and what they choose to do, or not do will have a huge impact on their future. Within the Epicenter community,...