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May 25, 2020

Ready to change the world? Meet Sida and let’s go

picture of klas waldenstrom from sida lab ‘Innovation with impact’ is our much-loved mantra here at Epicenter. So we couldn’t be more proud that Sida Lab, with their mission to eradicate third world poverty, has chosen to make us their home. We meet Klas Waldenström to find out more. Sida, the Swedish International Development Cooperation Agency, knows the power of collaboration. With bilateral co-operations in over 35 countries, ...
May 14, 2020

Propstreet creating value through digitalization

propstreet providing value through digitalization Providing value, value and value – that’s all it’s about if you want to make it in the long run. Everything else comes secondary. Epicenter member Victor and his team at Propstreet has  taken this mindset and implemented it into the core of their business. And perhaps that’s why they have managed to influence an industry known for being somewhat reluctant to change. We’re talking about...
May 7, 2020

Four AI applications you need to know

picture of artificial intelligence with ashok samal Artificial Intelligence. Once the stuff of sci-fi, now part of every innovative company’s roadmap. And trailblazing the most disruptive applications is the incredible Ashok Samal, AI Ambassador working at Microsoft. Earlier this year he treated Epicenter members to an AI masterclass. Couldn’t attend? Take a break from everything that has to do with Covid-19 and catch up on our pick of his insp...
Apr 23, 2020

Pricing strategies in times of uncertainty

pricing strategies in times of uncertainty No matter what services or products you sell, you have probably been affected by the current economic consequences of the Covid-19 pandemic. One way or the other. The question “how to make it to the other side” is a very hot topic and talked about in several different forums. There are many aspects of what a business should do to adapt to this new landscape. Adjusting pricing strategies is one...
Apr 22, 2020

B2B marketing and value-based communication

value-based communication Value-based communication has been at the core of marketing for a while now. What we have seen in past weeks however, is a shift in communication where value has become a "must have", not just a "nice to have". We're facing a new kind of reality where "buy, buy, buy" communication is no longer appropriate. This blog post aims to sort out what value-based communication is, and also hands on tip...
Apr 16, 2020

Marketing Automation – give your marketing team superpowers

marketing automation with adnika All of us are experiencing a crisis. There are however, good ways to deal with this current situation. To have a curious mind and keep on learning is one of them. Also taking the opportunity to review your software and systems is both productive and good. Obviously, after the crisis is over, the world will have changed. The question comes down to; are you equipped for this change? You've pr...
Apr 8, 2020

Aktarr’s work essential for Arabic-speaking Swedes

kotada yonus aktarr Did you know that one of the largest news platforms in Sweden is translating news from Swedish to Arabic? The site is called Aktarr and reaches over 300,000 Arabic-speaking people in Sweden every month. Not only are Aktarr members of Epicenter, they have also come to play an important role in creating an inclusive society in Sweden. In Corona times however, Aktarr’s work has reached a whole n...
Apr 1, 2020

Communication in times of crisis

communication in times of crisis What is appropriate to communicate in times of crisis? The question keep popping up and many B2B marketers are today faced with the same challenge. Pretending like nothing has happened doesn't exactly seem like the way to go, but just shutting all marketing down doesn’t either. To get some clarity in this question, we have turned to some really good friends within the Epicenter community. B2B ...
Mar 27, 2020

Avy’s free app version supporting solidarity

mikaela svefors at avy When a crisis hits there’s no such thing as business as usual. Focus and priorities across society changes, and the market landscape becomes reliable on both individuals and companies will to do good. In these situations, it’s up to each and every company to quickly adapt to the new situation. As a response to the spread of the Coronavirus, some businesses have really proven how flexible and a...
Mar 23, 2020

8 Tips to build trust in your team

Karing zingmark: how to build trust in teams Why is change so stressful? And why do a million people working here in Sweden feel uncomfortable at work? In her recent lunchtime masterclass at Epicenter Stockholm, renowned business writer and speaker Karin Zingmark explained how it all comes down to trust – or a lack of. In these very unique times, when the entire working environment changed just over night – this is more relevant than eve...
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