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May 7, 2020

Four AI applications you need to know

picture of artificial intelligence with ashok samal Artificial Intelligence. Once the stuff of sci-fi, now part of every innovative company’s roadmap. And trailblazing the most disruptive applications is the incredible Ashok Samal, AI Ambassador working at Microsoft. Earlier this year he treated Epicenter members to an AI masterclass. Couldn’t attend? Take a break from everything that has to do with Covid-19 and catch up on our pick of his insp...
Apr 22, 2020

B2B marketing and value-based communication

value-based communication Value-based communication has been at the core of marketing for a while now. What we have seen in past weeks however, is a shift in communication where value has become a "must have", not just a "nice to have". We're facing a new kind of reality where "buy, buy, buy" communication is no longer appropriate. This blog post aims to sort out what value-based communication is, and also hands on tip...
Apr 16, 2020

Marketing Automation – give your marketing team superpowers

marketing automation with adnika All of us are experiencing a crisis. There are however, good ways to deal with this current situation. To have a curious mind and keep on learning is one of them. Also taking the opportunity to review your software and systems is both productive and good. Obviously, after the crisis is over, the world will have changed. The question comes down to; are you equipped for this change? You've pr...
May 25, 2020

Ready to change the world? Meet Sida and let’s go

picture of klas waldenstrom from sida lab ‘Innovation with impact’ is our much-loved mantra here at Epicenter. So we couldn’t be more proud that Sida Lab, with their mission to eradicate third world poverty, has chosen to make us their home. We meet Klas Waldenström to find out more Sida, the Swedish International Development Cooperation Agency, knows the power of collaboration. With bilateral co-operations in over 35 countries, S...
May 14, 2020

Propstreet creating value through digitalization

propstreet providing value through digitalization Providing value, value and value – that’s all it’s about if you want to make it in the long run. Everything else comes secondary. Epicenter member Victor and his team at Propstreet has  taken this mindset and implemented it into the core of their business. And perhaps that’s why they have managed to influence an industry known for being somewhat reluctant to change. We’re talking about the ...
Apr 23, 2020

Pricing strategies in times of uncertainty

pricing strategies in times of uncertainty No matter what services or products you sell, you have probably been affected by the current economic consequences of the Covid-19 pandemic. One way or the other. The question “how to make it to the other side” is a very hot topic and talked about in several different forums. There are many aspects of what a business should do to adapt to this new landscape. Adjusting pricing strategies is one...
Apr 21, 2020

How rapid experimentation can help you survive and thrive in these challenging times

We truly live in interesting times. For fans of Nassim Taleb, it’s like we’re living through two of his books: the black swan and antifragile. Black swan events are unpredictable and unprecedented and shake the global economic machine to its core. Some could argue that the Coronavirus pandemic is exactly that. Being antifragile means that an organism actually gets stronger from stress. For exa...
Apr 8, 2020

Aktarr’s work essential for Arabic-speaking Swedes

kotada yonus aktarr Did you know that one of the largest news platforms in Sweden is translating news from Swedish to Arabic? The site is called Aktarr and reaches over 300,000 Arabic-speaking people in Sweden every month. Not only are Aktarr members of Epicenter, they have also come to play an important role in creating an inclusive society in Sweden. In Corona times however, Aktarr’s work has reached a whole n...
Apr 1, 2020

Communication in times of crisis

communication in times of crisis What is appropriate to communicate in times of crisis? The question keep popping up and many B2B marketers are today faced with the same challenge. Pretending like nothing has happened doesn't exactly seem like the way to go, but just shutting all marketing down doesn’t either. To get some clarity in this question, we have turned to some really good friends within the Epicenter community. B2B ...
Mar 27, 2020

How to do home video conference the right way

Video conferencing can be a lot trickier than one would initially think. It's more than just sitting down in front of your screen and talking, it's all about the light, the audio, and the background setting. But don't fear! Below are 7 excellent tips on how to really get it right, so that your information reaches the audience in the right way. Stay focused, stay creative and stay curious - ...
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