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Mar 15, 2021

Adway – How AI transforms talent acquisition

In the already fast-changing world of human resources, the ongoing COVID-19 pandemic is leading to unprecedented attention on HR technology to help employers manage these new challenges. As a data-driven talent acquisition partner, Adway actively guides customers in finding, connecting with, and converting talent efficiently and strengthening their unique employer brand.

Their team has countless years of TA experience and combines the powers of Talent Acquisition, Digital Marketing, Employer Branding, and Automated Solutions to make sure the dream candidates you search for are the ones you actually meet. In short: out with old HR ways and in with Adway. 

With offices in London, Gothenburg, Stockholm, and Poland  Adway is your data-driven Talent Acquisition partner. 

‘’We team up with organisations to help them attract relevant candidates without being biased. This means more talent and better talent across the board. We’ve developed a fully-automated, smart recruitment marketing platform that streamlines our customers’ candidate inflow. It creates and distributes job ads and employer branding campaigns across a wide range of social media platforms and job boards, so you can meet candidates right where they are: scrolling around their digital world! ‘’- says Adrian McDonald, CEO at Adway.

Nowadays AI is helping talent acquisition to become a more strategic partner to the business.

Adway holds the promise of doing more, better, and with less. Adrian explains:

‘’Our primary customers are recruitment firms and global companies who conduct 100+ recruitments a year. We help them set next-level digital TA strategies and create captivating job ads that we deploy on social media and job boards – fully automated. All they have to do is upload the vacancy on their website and our software takes care of the rest!’’.

Why Adway?

This technology makes recruiters recruit faster and more successfully while delivering a candidate experience that bolsters the employer brand.

‘’We can confidently say we’re changing the world of talent acquisition every single day. How? By transforming typical industry dynamics with a combination of digital marketing, talent acquisition, and automated solutions that optimizes HR itself. We liberate valuable human time and save organizations money by making their job advertisements fully automated. ‘’

According to Forbes, recruiters spend 13 hours each week sourcing candidates. With Adway you can save time and money at the same time. 

‘’We’re committed to changing the way HR organisations work and think about TA, and it takes some shaking up and breaking free from industry norms. We help HR realise that the world we live in is increasingly digital, and if they want to find more relevant candidates, they need to be where those candidates are. Hint: it’s on social media! We’re also helping organisations become more data-driven, so they can make better, smarter decisions based on real facts and figures. ‘’

They are always improving and inventing in order to make the recruitment process more productive and strategic. AI will automate repeatable processes and cause the role of the recruiter to evolve.

‘’Our state-of-the-art solution is truly unique in our industry and the results speak for themselves—straight from the mouths of our customers. By automating their job advertising, our clients are seeing a massive increase in job applications,  spending less time on advertising and sourcing, and getting back to doing what they do best – meeting candidates. 

We’re constantly adapting our ways and pushing the boundaries of what’s possible with a combination of innovation and intuition. ‘’ -– says Adrian.

For them, Epicenter is a model environment, an opportunity for networking, connection, and foster collaboration. Adrian shares with us their impressions and point out that they are open for collaborations:

‘’We’ve been members of the Epicenter community for a few years now and we absolutely love it!  Since we’re scaling up even further, we have the need for a new studio, so it makes perfect sense to grow with Epicenter and its vibrant community of members. 

We want to partner with ambitious medium & large-sized companies who are looking to attract the best talent from anywhere in the world. We know most recruitment efforts and processes are simply outdated, so we’ll happily show you how to win with a data-driven TA approach.’’ 

Want to know more?
Reach out to Adway here.

Interested in joining our community? Become part of Epicenter.

Whether it’s just you and your laptop, or a team of 500, as a member of Epicenter you will find a membership that suits your needs the best. They are all designed to supercharge innovation and growth. Reach out to us to learn more about how we can help.


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