september, 2022

21sep12:0012:45Masterclass by Protector IP: The importance of getting IP right


Event Details

ProtectorIP invites you to their masterclass: The Importance of Getting IP right

You will learn why it is important for your business to have a strategic approach to intellectual property (IP). Especially in the startup and scaleup phase.
We will focus on the WHAT, WHY and HOW of IP-rights like patents, design registrations, trademarks, copyright and trade secrets.

We focus on why and how IP might impact the realization of your business goals.
What is IP? Why might it be important for you? How should you approach it.


  • Petter Westnes, IP-strategist and Managing Director, Protector IP

 Petter is recognized as a leading IP-strategist with a demonstrated history of creating strategic value from Intellectual Property Rights. He is commercially oriented and has developed and managed complex and international IP portfolios for more than 15 years. Petter is focused on establishing a clear link between IP and the clients business objectives. He has authored the book “IP-strategy – a guide for SMEs” (available in Norwegian only).


(Wednesday) 12:00 - 12:45


Epicenter Oslo

Edvard Storms gate 2

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