Are you striving to expand your business into international markets? Are you launching a new product, representing your company abroad or giving a sales presentation to foreign clients? The probability of you coming across the complexities of cross-cultural sales is very high.

Even the most experienced sales representatives agree that the challenges of selling across the border are real. The sales techniques at home are not always valid while approaching meetings, negotiations or closing sales deals across cultures. Building trust with your foreign clients and customers requires strong cultural awareness.

In this workshop, you will discover the major challenges your company face or might face outside the country, how to develop intercultural competence and communication skills to successfully sell across cultures.

Who is it for?

• Companies or individuals, interested in expanding their business in international markets.

What to expect from the workshop?

• Increased awareness of sales challenges in international target markets.
• Understanding the skills needed for international selling and developing intercultural awareness.
• Understanding techniques to adapt existing sales skills for foreign cultures.
• Meeting culturally diverse people and learning from each other.
• Networking.

Who are we?

The event is organised by Epicentre, a community of digital scale-ups, corporates, intrapreneurs and entrepreneurs. The workshop will be facilitated by Troy Woodson and Priyanka Banerjee.

About the facilitators

Troy Woodson is an executive sales coach and CEO of CBW Global. He has helped many companies to develop their sales strategies and sell their products & services in highly competitive markets like the United States. He has over 20 years of experience in sales and has been mentoring sales representatives, corporates, scale-ups and startups in developing robust sales techniques.

Priyanka Banerjee is a communication expert and a diversity coach. She helps companies and individuals to understand the multicultural aspects of international business. Her expertise is in helping her clients to manage international teams, customers and clients. She aims at building cross-cultural competence to increase productivity and innovation in organisations. She has over 7 years of experience working with international clients and is currently the chief communication officer at Innovative Education Council.