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Sep 9, 2020

Lifehack: How to save your business with massive media attention and traffic?

lifehack Written by Mark Ogertschnig, Lifehackers Agency How to save your business with massive media attention and traffic? within 4 hours and 0 euro budget with this unfair advantage that big brands use. Crisis, it’s here again. We have seen some of them the last decades and we are currently facing one that is unprecedented and unseen before. In all crisis scenarios I have been involved, while ...
Jun 15, 2020

How to build customer relationships with Robbie Kellman Baxter

The Membership Economy - Fireside chat with Robbie Kellman Baxter Want to take your customer relationships to the next level? We had the pleasure to meet with Robbie Kellman Baxter to get some insight on how to make this happen. Keynote speaker as well as sought-after writer, Robbie’s CV is quite impressive having worked with industry leaders such as Netflix, Oracle, eBay and Electronic arts. As the author of The Membership Economy: Find Your Superusers,...
Jun 2, 2020

Innovation bootcamp with Navin Thukkaram

innovation bootcamp with navin thukkaram For this week’s blog post, we had the pleasure of meeting with quite a special person. Not only is he a successful speaker having keynoted events at companies such as Google and Microsoft. He’s also generated $3 billion in exits and sold one of his companies to Yahoo for 50 million dollars (!!). To put this in perspective, that’s the most expensive app purchase Yahoo ever made. We’re of course...
May 7, 2020

Four AI applications you need to know

picture of artificial intelligence with ashok samal Artificial Intelligence. Once the stuff of sci-fi, now part of every innovative company’s roadmap. And trailblazing the most disruptive applications is the incredible Ashok Samal, AI Ambassador working at Microsoft. Earlier this year he treated Epicenter members to an AI masterclass. Couldn’t attend? Take a break from everything that has to do with Covid-19 and catch up on our pick of his insp...
Apr 21, 2020

How rapid experimentation can help you survive and thrive in these challenging times

We truly live in interesting times. For fans of Nassim Taleb, it’s like we’re living through two of his books: the black swan and antifragile. Black swan events are unpredictable and unprecedented and shake the global economic machine to its core. Some could argue that the Coronavirus pandemic is exactly that. Being antifragile means that an organism actually gets stronger from stress. For exa...
Apr 20, 2020

Great tips to upgrade your home office

Our members from Cloud Integrate shared great tips and tools while working from home with us. As a Salesforce consultancy company, they are used to work remotely. Pick your toolsUsing a conference tool such as Zoom or Google Meet are now a part of daily routine. In a call with multiple stakeholders, you need to make sure that everyone is familiar with the basic functions (mute, camera, cha...
Apr 16, 2020

Marketing Automation – give your marketing team superpowers

marketing automation with adnika All of us are experiencing a crisis. There are however, good ways to deal with this current situation. To have a curious mind and keep on learning is one of them. Also taking the opportunity to review your software and systems is both productive and good. Obviously, after the crisis is over, the world will have changed. The question comes down to; are you equipped for this change? You've pr...
Apr 14, 2020

The Digital Lord of the Flies

In the 1954 classic novel “Lord of the Flies”, William Goldling tells the story of a group of boys, stranded on an island, attempting to govern themselves in their pursuit to establish some form of civilization. The themes of the book, centering around conflicting impulses of harmony and disorder and emotional and rational reactions, I think, resonate quite well with our current times. Over...
Apr 1, 2020

Communication in times of crisis

What is appropriate to communicate in times of crisis? The question keep popping up and many B2B marketers are today faced with the same challenge. Pretending like nothing has happened doesn't exactly seem like the way to go, but just shutting all marketing down doesn’t either. To get some clarity in this question, we have turned to some really good friends within the Epicenter community. B2B ...
Mar 27, 2020

How to do home video conference the right way

Video conferencing can be a lot trickier than one would initially think. It's more than just sitting down in front of your screen and talking, it's all about the light, the audio, and the background setting. But don't fear! Below are 7 excellent tips on how to really get it right, so that your information reaches the audience in the right way. Stay focused, stay creative and stay curious - ...
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