logo
Apr 21, 2020

How rapid experimentation can help you survive and thrive in these challenging times

We truly live in interesting times. For fans of Nassim Taleb, it’s like we’re living through two of his books: the black swan and antifragile. Black swan events are unpredictable and unprecedented and shake the global economic machine to its core. Some could argue that the Coronavirus pandemic is exactly that. Being antifragile means that an organism actually gets stronger from stress. For exa...
Apr 20, 2020

Great tips to upgrade your home office

Our members from Cloud Integrate shared great tips and tools while working from home with us. As a Salesforce consultancy company, they are used to work remotely. Pick your toolsUsing a conference tool such as Zoom or Google Meet are now a part of daily routine. In a call with multiple stakeholders, you need to make sure that everyone is familiar with the basic functions (mute, camera, cha...
Apr 16, 2020

Marketing Automation – give your marketing team superpowers

marketing automation with adnika All of us are experiencing a crisis. There are however, good ways to deal with this current situation. To have a curious mind and keep on learning is one of them. Also taking the opportunity to review your software and systems is both productive and good. Obviously, after the crisis is over, the world will have changed. The question comes down to; are you equipped for this change? You've pr...
Apr 14, 2020

The Digital Lord of the Flies

In the 1954 classic novel “Lord of the Flies”, William Goldling tells the story of a group of boys, stranded on an island, attempting to govern themselves in their pursuit to establish some form of civilization. The themes of the book, centering around conflicting impulses of harmony and disorder and emotional and rational reactions, I think, resonate quite well with our current times. Over...
Apr 1, 2020

Communication in times of crisis

What is appropriate to communicate in times of crisis? The question keep popping up and many B2B marketers are today faced with the same challenge. Pretending like nothing has happened doesn't exactly seem like the way to go, but just shutting all marketing down doesn’t either. To get some clarity in this question, we have turned to some really good friends within the Epicenter community. B2B ...
X
X
X
Skip to toolbar